What is SEO?
As SEO consultants we still get asked the question “what exactly is SEO?”.
Effective SEO (Search Engine Optimisation) involves many elements and processes, but it is essentially about optimising the content of your website so that the search engines can find it and return the most relevant search results to their users.
Unless you have an absolutely unique business you will have competitors, and in order to compete effectively online it is vital that your website is optimised for the search engines – so that your customers can find you.
Google in particular regularly updates its search algorithms (the criteria the search engine spiders/robots are given for returning search results). It is important therefore that you or your SEO consultant understands the processes involved in keeping your website optimised and seen within the top returned searches.
With many years’ experience in using SEO techniques we follow a step by step, tried and trusted SEO Process, optimising our clients’ websites to ensure that they continue to rank highly in the search engines.
If your website is nowhere to be found it really is worth investing in SEO services.
We know that our SEO work generally pays for itself within the first 3 – 6 months of us carrying out website optimisation. Improved rankings will result in increased visitors – which will ultimately convert into increased sales.