Website Content Writing
When it comes to effective websites the old adage remains – CONTENT IS KING.
Getting the right message across in your website content writing is vital. You have a matter of seconds to grab your visitors’ attention. If you don’t engage with them quickly you’ll lose them to a competitor’s website.
Search engines spiders (or robots) are becoming increasingly sophisticated and will only return the most relevant results to their users. It stands to reason therefore that your website content needs to contain lots of information relevant to your business – if it doesn’t, it will be dismissed by the search engines as being of little value to their users.
Rather than take that chance it makes sense to hand over the job of website copy-writing to somebody who knows what does and doesn’t work in terms of website content writing. Our copywriters have many years’ experience in writing marketing copy – for both print and web.
We start by spending time with you, getting to know your business and understanding what your customers will be looking for. We then carry out vital keyword research in order identify the actual keywords and phrases that your customers are using when searching the internet.
Once the relevant keywords and search phrases have been identified, it is vital that these are used in context within your website. Website copywriting differs from general copy writing as it requires the writer to appeal to both human visitor and search engine spiders (two very different audiences). Our website copywriters have many years’ experience not only in preparing marketing copy, but also in effective website content writing for SEO.
Content writing for the web also requires knowledge and expertise in terms of using the identified keywords and phrases within your site – and it is important to get this just right; too few references to your keywords and phrases will result in your website being missed by the search engines and too many will result in your website being penalised for “keyword stuffing”.
If your website is not being found by the search engines it could be that your content needs some work. Why not call us for a chat – you’ll be pleasantly surprised at our fees and definitely impressed with the difference professional search engine optimised copy makes to your website.